Tracking your result is always important in any marketing approach. To those with skepticism about the effectiveness of social media as a marketing tool, tracking the results can be a jaw dropper. One of the advantages to adding social media to your marketing is the ability to track clicks on the internet. On the internet we can record all of the clicks, visits, and downloads from our site. In any...

Anyone who edits or updates a website will have the joy of working with text styles and formatting. Although the web is now full of images and vidoes, text is still the majority of content on the web. This being the case its the area of website design and upkeep I feel is most misused and misunderstood. Everyone has had a coupon or an advertisement for something placed on the car windshield while in...

Recently I have been reading articles that complain about all of the “social media experts” and gurus popping up all over the place, and while I do agree there are many unqualified people calling them self’s experts on social media, and marketing in general, I think that has always been the case with advertising, web design, and the internet as a whole. The web is full of new technology,...

Great sites that can help you make your web forms JotForm.com Make web forms in an online WYSIWYG (What you see is what you get) editor. FormLogix.com Build web based forms backed by databases you can export and filter in no time flat. Webformfactory.com The web form factory is helpful when designers need to make their forms work with email or a database. This one more geared toward experienced web...

Design is an important part of marketing and advertising. In fact it is safe to say that design is an important part of daily life! Everywhere we go we our senses are assaulted with the hard work of designers. Everything from the color scheme of Walmart, to the sleek curves of a corvette were designed with you in mind, by a designer of one sort or another. Good design is often more attractive than...

So if automated site builders really suck as the title of this article says, why do so many people use them? There are many reasons. First, site builders are cheap. Why pay someone hundreds or thousands of dollars doing something that you can accomplish yourself, (sort of), with an online site builder. Cost is a very big reason for people to be attracted to site building tools. Second, people assume...

Welcome to our site. We hope that in the coming months and years we can help provide a solid blueprint for better website design, development, and marketing practices. This site is geared toward those who are not full time web professionals. Website managers, business owners, and organizational leadership should find this right up their alley!